What is the #1 reason your business should use Twitter right now? Predictive analytics. Specifically, using tools like GroupCharger to develop actionable intelligence from the Twitter data stream to better understand what is happening right now and to better predict what may happen next.

Outcomes from predictive analytics include intelligence, insights, and recommendations — all vital to your business finances, operations, sales. Additionally, forward-looking intelligence is key to setting strategy, innovation, and establishing your competitive advantage. It all starts with big data.

Why Twitter? First, Twitter is an active, real-time, big dataset to the tune of 140M tweets per day. Think of it like leading venture capitalist Mark Suster does: we’re only scratching the surface as evidenced by it’s use in police work, hedge fund trading, and the movie industry. The future of big data is very bright.

Why GroupCharger? While Twitter usage and access to the Twitter dataset is free, creating insights and actionable intelligence can be expensive. Enter GroupCharger. We believe everyone should be able to create insights and intelligence from the data around them. The rest of it — creating innovations and a sustainable competitive advantage in your industry — is up to you.

Good luck!